Exclusively WSBJim Stengel

Jim Stengel

Global Marketing Officer, Procter & Gamble (2001-2008); Author, Unleashing the Innovators: How Mature Companies Find New Life with Startups and Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies

One of the world's most respected business executives, Jim Stengel reveals the secrets to fostering rapid innovation in order to more meaningfully connect brands and people on a global scale.


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  • Elevate with Jim Stengel

  • Winning at Cannes

  • About Grow

  • TED: Reframing Business Around Ideals

  • People: At the Center of Everything

  • Grow: How Ideals Power Growth and Profit

  • Innovate Like a Leader

  • The Purpose Path to Growth

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    How to elevate and galvanize your team to grow in today’s turbulent times

    More than half of the Fortune 500 are declining in revenue. Employee engagement is at all-time low levels. Consumer expectations have changed forever. Leaders are governed by their InBox not their Outbox. Building a company and team grounded in an inspiring purpose is the path to win in this environment.

    Jim Stengel has been leading with purpose since his early days at P&G and has helped more than 80 companies discover and activate their purpose since leaving in 2008.

    In this story-rich session, Jim takes the audience through anecdotes from his book GROW, and provides the insights and tools for any leader to get started or accelerate their journey as a purpose-driven leader.


  • Finding New Life in Old Companies

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    How to unleash the innovators in your company

    The odds of a company today to make it to 100 years old is 45 in a million. The odds to make it to 200—one in a billion. Yet legacy companies are full of passionate and committed people. How to unleash them?

    In an inspiring and pragmatic engagement, Jim takes the audience through the lessons from his latest book, “Unleashing the Innovators: How Mature Companies Find New Life with Startups,” guides them through a self-assessment of their level of personal courage, and points out what to work on to become a more effective courageous leader.


  • Beginning Again

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    Lessons from leaving the best and biggest marketing job in the world to start my own company

    Nearly everyone in a large enterprise dreams of breaking away and pursuing their passion as an entrepreneur…better yet if it is profitable and enjoyable.

    On a Friday in October 2008,  Jim left the lucrative and largest job in the $500 billion marketing industry—Global Marketing Officer of Procter & Gamble--to suddenly start his own company the following Monday.

    Jim shares his journey and what he has learned about happiness, freedom, risk, love, grit and resilience.  In a very personal and poignant talk, Jim takes the audience through his checklist for a happy life, and asks them to consider their own checklist.


  • Leading in a #Millennial #GenZ #Digital #FickleCustomer #AI/AR/VR World

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    How do you lead a business or brand today? You simply cannot be a master in everything. Playbooks and plans are outdated before they are executed. Leaders are more insecure and self-conscious than ever. Where do you start? What are the new principles?

    Jim has helped hundreds of leaders and dozens of companies navigate the wildly shifting winds in business today. Based on his executive coaching and extensive leadership development work at UCLA Anderson and the Northwestern Kellogg School of Management, Jim shares with his audience how to lead to grow a brand in these dynamic times. Through cases, stories, and provocative questions, Jim helps his audience personalize the learning and go back to their teams with a renewed focus and confidence.



  • Going “Glocal”: How to Lead a Global Brand in a More Local World

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    What are the different approaches for activating a global brand for local impact? In this challenging presentation, Jim Stengel will share proven global approaches to activation. Using actual brand examples, Jim will present framework tools to help accelerate local application, recognize challenges and barriers, and implement success measures.  Participants will be able to take away applied learnings that they can start acting on immediately.



  • Unleashing the Innovators: How Mature Companies Find New Life with Startups
  • Grow: How Ideals Power Growth and Profit at the World's Greatest Companies